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商品編號： 9-503-034 出版日期： 2002/10/04 作者姓名： Bell, David E.;Li, Iris T.;Feiner, Jeffrey M. 商品類別： Marketing 商品規格： 27p 再版日期： 2003/11/22 地域： United States 產業： Retail trade 個案年度： 2002 - 2002
商品敘述：
Wal-Mart has been growing at 15% per year for the last 10 years. Can it keep growing at that rate for the next 10 years? CEO Lee Scott reflects on his strategy for achieving such growth, relying on a combination of supercenters, neighborhood markets, and international interest.
涵蓋領域：
Cause marketing;Western leadership styles;Forecasting;Community development;Market analysis;Brands;Execution;Revenue growth;Barriers to entry
相關資料：
Case Teaching Note, (5-503-056), 5p, by David E. Bell
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